By Johann Foucault
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“Now when I need a product, before I buy it in the store, I look to see if anyone is giving it away”: Marie-Camille, appealing to donations between individuals is now a “reflex”.
BUT alternative to buying which is on the rise, fueled by the health crisis and the current inflationary context. In the four years that she’s been using the Geev app, Lionez, 32, “now swears by the only app” that saves her money.
Geev, a rapidly growing application
Founded in April 2017 by Hakim Baca and Florian Blanc, the startup wants to “democratize giving between people by making it available to everyone, everywhere, anytime. »
Two entrepreneurs started with an observation: more than half of the second-hand items put up for sale by individuals never find a buyer, and therefore remain either stored in the attic or garage, or eventually thrown away. To be able to give them away.
Five years after its launch, the Geev app has registered more than 3.5 million usersmaking it the first private donation app far ahead of its rivals Donnons.org, Recupe.net or Toutdonner.com.
How it works ?
To use the application, simply free download on iOS or Android and install on your mobile.
- Just create an ad in a pretty classic way. Then make an appointment for when someone wants to pick up the donation physically. There are no postage.
To raise a donation:
- You must geolocation and determine the maximum radius in which you can find the desired goods, among household appliances, clothing and accessories, children’s world, decor and interior items, high technology or leisure goods, DIY and gardening, etc. even food, the service offered since 2019 and has since received wide recognition.
To reply to an ad, use “banana”, one-time contact credit :
- Upon registration, each new user receives 3 “bananas”.
- To respond to an ad if you don’t have a banana, you must wait 48 hours after the ad is posted.
- Each donation made by the user allows him to recover 2 “bananas”. A virtuous circle that should encourage donations and represents the vast majority of exchanges on the platform.
Recovery subscription without provision
Note that when an object marked as reservedit is no longer available at the moment until the donation is realized or the booking is permanently cancelled.
For those who would like recover withoutIt offers a monthly subscription for €4.99 or a yearly subscription for €24.99.
The startup receives money for the advertising of its advertisers and subscriptions. Since the start of 2022, there have been an average of 614,000 ads placed monthly.
In an article published by Positivr in early June 2022, Valerie Fayard, Deputy CEO of Emmaüs France, deplored that some “used platforms are pushing for overconsumption”. This enthusiasm is also reflected in the donations received by Emmaus France, “less” in the last two years, of lower quality…
For Hakim Bak, the co-founder of Geev, their donation app is another offer “complementing the associations offer” that, above all, will allow its users not to pay a penny.
Some also use the association app. “I collect toys, for example through Geev, which I then donate to local associations,” admits Marie-Camille, who has also noticed an influx of clothing donations in Ukraine since the war began.
“There are products that I no longer buy in stores”
Through it there significant savings ahead. “Appliances run out quickly,” says Marie-Kamil, who uses the app to collect “home decor, frames, hygiene products, perfumes, scarves, board games…”.
There are products that I no longer buy in stores! Decoration, hygiene products, if not urgent, I’ll wait until I find it in the application.
Lyonnaise gives herself about three weeks to try and find what she is looking for. This implies discipline in ad tracking. “You have to be quite responsive. It’s very addictive, I go there every day, it’s my morning reflex”she admits.
If there is success, he is no stranger to a health crisis. “After Covid, we have doubled the number of donations”, explains Hakim Baka. In 2020, Geev recorded 3.5 million donations, and in 2021, 7 million.
As stores closed due to Covid, the collective awareness of donation grew stronger.
Added to this is the booming second-hand goods market, the booming re-employment sector, environmental consciousness on the part of consumersalso in search of savings … a rather favorable context.
France is also one of the countries that buy and sell the most used goods in Europe, according to a study by the Cétélem Consumer Observatory. However, there is still a psychological effort to be made on each side regarding the gift.
Many of those who tell themselves they are going to keep it because it can always be used. And we tell ourselves that we are not going to give it away because I paid such a price for it. Except that if we don’t use the product, if we don’t sell it, in the end it’s no longer worth anything and turns into waste.
And to give is to offer the possibility of a second life to this object, with those who really need it. “And it saves space in your home,” notes Hakim Baka.
Since using the app, Marie-Camille has achieved 300 donations. And even adapted its consumption. Admittedly, “we don’t always have what we want when we want it, but it’s also one of the interests, it helped me question my consumption,” she admits.
Do we need this or that new thing right now? Where can we wait a bit and get it, or even for free?
In addition to the great offers, Marie-Camille also finds her account in the social relationships that the app offers her. Like Leboncoin, Allovoisins, or other people-to-people platforms, Geev promotes social connections.
“Thanks to geolocation, you can get to know your neighbors, people from the area who live nearby,” the young woman explains. We see people with whom we have already exchanged, even if we do not know each other, there is a feeling that can be created, it can create friendships. We need it even more after Covid. »
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