Padel, kite surfing, tennis (and more). Ideas of the region for sports tourism

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Orsomarso: «Contributions of up to € 100,000 for twenty events. That is why we are striving to increase out-of-season flows “

Published: 5/14/2022 – 11:22

Padel, kite surfing, tennis (and more).  Ideas of the region for sports tourism

CATANZARO “Thanks to the calendar of 20 non-professional sports events – from skiing to padel, from kitesurf to tennis – fans of various sports will come from all Italian regions and will have the opportunity to discover Calabria. This will allow us to adjust the tourist offer on a seasonal basis and qualify attendance to a heterogeneous and generally high-expenditure target ».
This is what Fausto Orsomarso, regional tourism councilor says, following the publication of a decree approving the results of the evaluation of the grant application for a major sporting tourist event.
“Thanks to this initiative, explains Orsomarso, we are supporting 20 events with contributions of up to 100,000 people. euro, which will be used to support the organization, promotion and references. During the week, we will gather associations that have promoted events to define a unified, integrated program that will allow us to increase tourist traffic in the off-season. In Calabria, the sun shines 340 days a year, so we must strive to extend its presence beyond July and August. Tourism generated 12 percent of GDP before Covid, our goal is to achieve 20-25 percent to create jobs. Together with the General States of Tourism, we developed a program, meeting with stakeholders, mayors, all actors in the sector to create a three-year plan with which we rethought our way of greeting. But we have already implemented many initiatives that have brought us a great image return, I think of Jovanotti’s success in Scilla and Gerace with his music video, at the Giro d’Italia, whose region has officially sponsored and also hosted the stages of Palmi, Scalea and Diamante. To these – finally says the tourism councilor – other nominations will be added. We have also published an announcement on the allocation of contributions to municipalities for Act 13 on tourist entertainment and the organization of events favorable to artists and local organizations: contributions up to 6,000. euro, but the point is to force the communes to unite to gather resources and organize more important and attractive events ”.

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