Poland in Tuscany will present the tourist offer of the Krakow region

A meeting with journalists and operators from the industry took place at Palazzo Salotto Portinari in Florence on July 21, organized by the Polish Chamber of Tourism and Tuscany Tourism Promotion in cooperation with the Lesser Poland Voivodeship. During the event, both sides confirmed their willingness to work together on the preparation of a bilateral agreement, “bonds of friendship” between the two regions. The event was attended by Eugenio Giani, President of the Tuscany Region, together with Leonardo Marras, regional councilor for tourism, Iwona Gibas, vice-president of the Małopolska Region of Culture and Tourism, and Grzegorz Biedroń, President of the Małopolska Promotion Authority. Present at Palazzo Salotto Portinari, Barbara Minczwa, director of the National Tourism Council, and Francesco Tapinassi, director of Toscana Promozione Turistica, are both among the promoters of this important moment of the meeting.
The event gathered, apart from institutional, the consent and satisfaction of the present, over 50 journalists and operators from the industry, delighted with expert dishes presented by chef Vito Mollica, who was able to develop “Tuscan-Polish” courses into a highly appreciated unusual fusion version, which had one of the most enjoyable and the most captivating moments in the extremely addictive show kitchen, devoted to the preparation of famous dumplings, typical of the Polish tradition of delicious ravioli stuffed with potatoes and ricotta.
The contract to be drawn up provides for an intensive exchange of activities and experiences between the two realities not only in the strictly tourism sphere, but also in the education and culture sectors. Taking into account the numerous characteristic features that connect both destinations and the increasing presence of Polish tourists in Tuscany.

Undeniable satisfaction of the director of the Polish National Tourist Board, Barbara Minczwa: “This is an important distinction for Małopolska, which comes from one of the Italian regions among the Poles we like the most. Tuscany has a sister soul to us, and the tourist and cultural ties are truly countless. That is why we believe that with this first step, here in Florence, a noble path was initiated, which will certainly contribute to the development of tourism in Poland, and in particular in Małopolska, which we hope will be more and more known and desirable as for this deserves. “

Director Mincheva’s words echo with the words: Francesco Tapinassi Director of Toscana Promozione Turistica, who was very eager for this meeting and worked for this cooperation: “We are very pleased with how the idea of ​​cooperation with other tourist organizations arouses interest and allows us to build effective and useful promotional activities for Tuscany. What we have achieved with our Polish colleagues confirms that our destination is striking not only with its beauty, but also with organizational skills. Toscana Promotion Turistica used the opportunity to build events in Poland and Tuscany to strengthen our position in an increasingly interesting market for Italy ”.

Małopolska, the capital of which is Kraków, is a surprising destination. An area rich in parks and nature reserves, with numerous picturesque places to admire, historic towns, castles, churches and sanctuaries that are part of the great cultural and historical heritage of Poland. Characteristic aspects to be found in Tuscany.

And hence the cooperation between the Council for the Promotion of the Małopolska Region and Toscana Promozione Turistica, promoted by the Polish Tourism Council, was born. Located in the southern part of Poland, Małopolska is the richest region of Poland in terms of history and culture (it has 14 UNESCO World Heritage sites), and catering (it has the largest number of food items on the list of traditional foods, PGI). and DOP) and landscape, as well as boasting mountains (including the majestic Tatra Mountains and gentler Beskids and Pieniny) and thermal waters with very favorable properties.

Krakow, its capital, is one of the oldest cities in the country, with over 5,000 monuments, including the Wawel Royal Castle, St. Mary’s Basilica, the Cloth Hall and the Textile Market, not forgetting the city’s historic center (considered one of the twelve most valuable architectural complexes in the world ) and the Jewish district of Kazimierz, recognized by UNESCO.

To confirm the beauty of Małopolska, Barbara Minczwa, director of the Polish Chamber of Tourism in Italy, emphasizes: “For Poland, the Italian market has always been very important and until 2019 it was one of our main arrival markets, with 600,000 visitors from Italy.”

Minczew continues: “In Florence, we started an ambitious path of tourism development, not only because Małopolska is a flagship product for tourism in Poland, but also because there are many things that connect both regions, including history, art and cultural excellence, forgetting that the beauty of its capital, Krakow, owes largely to the Tuscan artists of the Renaissance. No wonder that Krakow is at the forefront of the ranking of Polish destinations chosen by Italians, who in 2019 took the third place among arrivals from abroad to the city, certainly thanks to convenient air connections between Italy and Poland, but also the wealth of Małopolska. Krakow and Florence are already twin partners, so the time has come to create a stable bridge between our two amazing Regions ”.

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